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  • WHAT'S YOUR BRAND'S

    CHARACTER? PERSONALITY? IDENTITY?
  • WHAT'S YOUR BRAND'S

    ROLE? RELATIONSHIP? STATUS?
  • DOES YOUR MARKETING BREAK THE AERC OF THE COVENANT?

    ATTRACT, ENGAGE, REWARD, & CAPTURE the imagination.
  • 80% OF COMMUNICATION IS NON-VERBAL

    THAT'S ALOT BEING SAID WITHOUT WORDS

Brand Lodge

An introduction to The Brand Lodge Brand consultancy. The home of a unique brand positioning tool, The Brand Affinity Model (or BAM!). James explains a better system for deconstructing and reconstructing the elements of a brand in order to give in a better differentiation based on more than functional benefits. Distinctions of brand personality and brand character as well as the more familiar aspects of brand identity.  Overall the system produces a far richer map of a brand and helps pin point the aspects that will most appeal to customers.

Welcome to             THE BRAND LODGE.

Welcome to a fresh perspective on business and brands.

Thanks for visiting The Brand Lodge brand consultancy, positioned up here in the communications high ground. We’re proud to be able to offer you a fresh perspective on strategy and creativity – to best represent your business and brand.

In short, our unique process delivers a richer map of your brand and the territory in which you compete, in order to lead you to the most commanding positioning from which to guide you to greater success.

As we are not a traditional agency with departments tied to particular media channels, we are free to pursue the most suitable course of action for your objectives.

Furthermore, with no predetermined communications agenda, we are able bring our strategic and creative thinking to bear further upstream – directly where it’s needed.

In other words, we’re as free to look at diverse solutions as those often hidden in plain sight – right under your nose.

This might mean reinterpreting your role in the lives of existing customers in order to inspire ‘increased usage’ and sell more to them, rather than having to invest in costly advertising to win over entirely new prospects.

The consultancy is built around the combined experience of James Sinclair and Geoff Glendenning, spanning 50 years from either side of the agency / client divide at the very top of international advertising, marketing and brand management.

“We have had the pleasure of finding solutions for businesses of every variety and scale. Which means we can help you zero in on what will work for your business and help plan the exciting route to your brand’s next most natural level… and beyond.”

James Sinclair, Founder.

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Creativity, Positioning & Strategy consultant: James Sinclair.

e: james@thebrandlodge.co.uk

Brand Culture & Integration consultant: Geoff Glendenning.

e: geoff@thebrandlodge.co.uk

BAM!

THE BRAND AFFINITY MODEL!


Where to begin. Our proprietary positioning tool

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WHAT BRAND WOULDN’T CLAIM TO BE,

HONEST, RELEVANT, INSPIRING, CONSCIENTIOUS, FORWARD-THINKING, CREDIBLE, RESPONSIVE, 

(… insert further positive adjectives here).

There’s a vast disconnect between the various pyramids, triangles, diamonds, of the typical positioning processes and the communications they promise to serve. Too many unconnected adjectives. Often the very same ones cropping up time and time again, claiming to add up to a differentiated point of view. It simply doesn’t add up.

“We wanted something far better for our client’s brands.”

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WHAT KIND OF BRANDS CAN BENEFIT?

The Brand Affinity Model can be applied to any size and variety of brand.

Unlimited by brand size, the model is as effective in helping start-up businesses as the multi-national brand-houses like Proctor and Gamble.

Whether you’re creating your brand from scratch

or

You’re an existing company looking to revitalise current equity

or

An individual in the public eye – celebrity,  sports star, or politician

or

You have a one-off project or franchise to promote (a movie or live event)

 or

You’re seeking raise your profile to stand out in the social media melee.

Whichever stage you or your business have reached, you’ll be facing the same challenges with similar objectives as any brand.

To ‘stand out’ in a manner that will attract and engage your audience or prospective customers and keep them coming back for more.

LEARNING FROM THE WORLD’S MOST SUCCESSFUL BRANDS

From a 21st century phenomena like niche fashion brand, Spirithoods, to P&G’s jewel in the crown, Head and Shoulders (the world’s biggest selling shampoo). Grand old dames like Ford Motor Company to relative upstarts like Sony Playstation (the world biggest selling console manufacturer). Or renaissance brands like Johnnie Walker (now the world’s number one selling whiskey brand).

We’re privileged to have played our part in their rich histories and helped to significantly increase their value and renown.

And the reason is as old as the hills.

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DIFFERENTIATION

The holy grail of brand communications.

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It’s not WHAT you do….

Never in history has the above phrase been more relevant than today.

Especially for brands.

In our age of saturated markets and media channels, everyone’s a broadcaster – so it’s never been more important to have a distinct and appealing differentiation.

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….but THE WAY that you do it.

The secret to a truly engaging differentiation is incorporating not just what you do (the basis of your identity), but the way you do it (informed by your company’s character and personality).

Because it’s these elements, your traits and values and how they are represented in your products and the way your company operates, that your customers will most relate to.

In other words, with which they will find the most affinity.

The Brand Affinity Model’s USP and our promise to you.

To help you define a differentiation that captures a new level of brand / customer affinity.

“Get it right and your brand will stand out like a familiar face in a crowd”.

SERVICES AVAILABLE VIA THE BRAND LODGE.

To match the scope of projects and budgets we offer one on one consultancy or, if required, we can manage a full suite of creative and production disciplines from our carefully chosen, tried and trusted suppliers.

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CORE DISCIPLINES ARE SHOWN IN RED

Services in other colours are delivered in collaboration with tried and trusted partners.

James’s overview ensures properly integrated communications and consistency in the reflection of your brand equity across the breadth of suitable media channels.

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To improve your customer / brand affinity,

Let’s talk about your brand.

james@thebrandlodge.co.uk

geoff@thebradnlodge.co.uk

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“Case Studies”.

read now

Read the Johnnie Walker story

read now

Read the PlayStation story

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