WELCOME to The Brand Lodge
THE HOME OF BRAND AFFINITY PROFILING
A unique brand consultancy dedicated to building more innately appealing brands.
The Brand Lodge is a notional place in the communications high country.
Here, brand owners and managers can come to refresh their perspective on their brands.
The notion manifests as a boutique brand consultancy built around the experience and proprietary I.P. of ex-Saatchi & Saatchi, Global Creative Director, James Sinclair.
You’ll find our techniques give you a far greater vantage point on your positioning and a richer map of your brand to guide you for a fraction of the cost of the conventional advertising and marketing or branding and design agencies.
The fundamental difference with the Brand Affinity Profiling process is that it has been designed by a conceptual and strategic creative with extensive practical experience of how the process’s output is to be applied – rather than by planners, who do not, or by designers who are by their nature focussed exclusively on the aesthetic elements of a brand identity, tending to negligent incorporating aspects of character and personality vital to creating a truly distinct and engaging differentiation.
“One of our main objectives is to help brands avoid, having to peddle the sort of generic cliches so beautifully show-cased in the following film – for the want of a proper differentiation.”