You’ll find our techniques give you a far greater vantage point on your positioning and a richer map of your brand to guide you for a fraction of the cost of the conventional advertising and marketing or branding and design agencies.
The fundamental difference with the Brand Affinity Profiling process is that it has been designed by a conceptual and strategic creative with extensive practical experience of how the process’s output is to be applied – rather than by planners, who do not. Or by designers who are by their nature focussed on the aesthetic elements of a brand ‘s identity, often making instinctive assumptions about how to represent aspects of the brand’s character and personality vital to creating a truly distinct and engaging differentiation.
Not that advertising and marketing agencies aren’t guilty of the same leaps of faith. Even if your instincts are good it’s a hit and miss approach that is often the cause for agency / client conflict – usually at a last minute stage in the production process – costing a good deal of time, money, and goodwill.
“One of our main objectives is to help brands avoid, having to peddle the sort of generic cliches so beautifully show-cased in the following film – for the want of a proper differentiation.”