The Brand Affinity Profiling process can be applied to any size and variety of brand.
Certainly not limited to the sort of brands that can afford a beautiful if vacuous brand film. It is as effective in helping smaller regional concerns as multi-national brand-houses like Proctor and Gamble.
Whether you’re creating a brand from scratch
An existing company looking to revitalise current equity
An individual in the public eye – celebrity, sports star, or politician
Have a one-off project or franchise to promote (a movie or live event, online or off)
Anyone seeking to stand out in the social media melee.
Whichever stage you’re at you will be facing the same challenges and objectives faced by all brands.
How to differentiate in a manner that will attract and engage customers and keep them coming back for more.
LEARNING FROM THE WORLD’S MOST SUCCESSFULL BRANDS
From a 21st century phenomena like niche fashion brand, Spirithoods, to P&G’s jewel in the crown, Head and Shoulders (the world’s biggest selling shampoo). Grand old dames like, Ford Motor Company to relative upstarts, like Sony Playstation (the world biggest selling console manufacturer). Or renaissance brands, like Johnnie Walker (now the world’s number one selling whiskey brand).
I’m privileged to have been a part of their rich histories and helped to significantly increase their value.
And the reason is as old as the hills.
The holy grail of brand communications.