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  • WHAT'S YOUR BRAND'S

    CHARACTER? PERSONALITY? IDENTITY?
  • WHAT'S YOUR BRAND'S

    ROLE? RELATIONSHIP? STATUS?
  • DOES YOUR MARKETING BREAK THE AERC OF THE COVENANT?

    ATTRACT, ENGAGE, REWARD, & CAPTURE the imagination.
  • 80% OF COMMUNICATION IS NON-VERBAL

    THAT'S ALOT BEING SAID WITHOUT WORDS

Brand Lodge

An introduction to The Brand Lodge Brand consultancy. The home of a unique brand positioning tool, The Brand Affinity Model (or BAM!). James explains a better system for deconstructing and reconstructing the elements of a brand in order to give in a better differentiation based on more than functional benefits. Distinctions of brand personality and brand character as well as the more familiar aspects of brand identity.  Overall the system produces a far richer map of a brand and helps pin point the aspects that will most appeal to customers.

WELCOME to             The Brand Lodge

Thanks for visiting The Brand Lodge brand consultancy. The Lodge is positioned up on the communications high ground to be able to offer you a fresh perspective on brands.

In short we achieve this by equipping you with a richer map of your brand’s territory in order to guide you to greater success.

The process is built around the experience of James Sinclair and Geoff Glendenning and their 50 years combined experience at the top of British and international advertising and marketing – spanning both sides of the agency / client divide.

This is the basis of our unique perspective that gives you the advantage of a broader business analysis to apply to your communications objectives.

It means that our solutions are not tied to the media options with typical agency service offerings – but are free to look at every possibility to meet your business objectives.

And because our scope is unfettered by a purely communications driven agenda we can drill deeper into pure business strategy and bring our creative thinking to bear further down river in the engine of your operation.

It can be a liberating process that can just as easily explore your role in your customers lives as finding a completely different customer base, like extension or event that is as much a new revenue stream as a marketing tool.

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Creative brand & business strategy consultant: James Sinclair.

e: james@thebrandlodge.co.uk

Integrated marketing and business consultant: Geoff Glendenning.

e: geoff@thebrandlodge.co.uk

BAM!

THE BRAND AFFINITY MODEL!


Our proprietary positioning tool

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WHAT BRAND WOULDN’T CLAIM TO BE,

HONEST, RELEVANT, INSPIRING, CONSCIENTIOUS, FORWARD-THINKING, CREDIBLE, RESPONSIVE, 

(… insert further positive adjectives here).

There is a vast disconnect between the various pyramids, triangles, diamonds, keys and the communications they are intended to serve. Too many unconnected adjectives – often the same ones cropping up time and time again, purporting to add up to a differentiated point of view.

“We wanted something better for the brands we work with.”

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WHAT KIND OF BRANDS CAN BENEFIT?

The Brand Affinity Model can be applied to any size and variety of brand.

Unlimited by brand size. The model is as effective in helping start up businesses as the multi-national brand-houses like Proctor and Gamble.

Whether you’re creating a brand from scratch

or

An existing company looking to revitalise current equity

or

An individual in the public eye – celebrity,  sports star, or politician

or

Have a one-off project or franchise to promote (a movie or live event, online or off)

 or

Anyone seeking to stand out in the social media melee.

Whichever stage your business and brand is at you’ll be facing similar challenges and have similar objectives to most brands.

How to differentiate in a manner that will attract and engage customers and keep them coming back for more.

LEARNING FROM THE WORLD’S MOST SUCCESSFUL BRANDS

From a 21st century phenomena like niche fashion brand, Spirithoods, to P&G’s jewel in the crown, Head and Shoulders (the world’s biggest selling shampoo). Grand old dames like, Ford Motor Company to relative upstarts, like Sony Playstation (the world biggest selling console manufacturer). Or renaissance brands, like Johnnie Walker (now the world’s number one selling whiskey brand).

We’re privileged to have played our parts in their rich histories and helped to significantly increase their value.

And the reason is as old as the hills.

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DIFFERENTIATION

The holy grail of brand communications.

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It’s not WHAT you do….

Never in history has the above phrase been more relevant than today.

Especially for brands.

In our age of saturated markets and media channels, everyone’s a broadcaster – so it’s never been more important to have a distinct and appealing differentiation.

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….but THE WAY that you do it.

The secret to a truly engaging differentiation is incorporating not just what you do (the basis of your identity), but the way you do it (the basis of your character and personality).

Because it’s these elements, your traits and values and how they are represented in your products and the way your company operates that your customers will most relate to.

In other words, with which they will find the most affinity.

The Brand Affinity Model’s USP and our promise to you.

To help you define a differentiation that captures a new level of brand / customer affinity.

“Get it right and your brand will stand out like a familiar face in a crowd”.

SERVICES AVAILABLE VIA THE BRAND LODGE.

For the sake of flexibility to match the scope of projects and budgets we offer one on one consultancy or, if required, we can manage a full suite of creative and production disciplines from a suite of tried and trusted suppliers.

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CORE DISCIPLINES ARE SHOWN IN RED

Services in other colours are delivered in collaboration with tried and trusted partners.

James’s overview ensures properly integrated communications and consistency in the reflection of your brand equity across the breadth of suitable media channels.

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To improve your customer / brand affinity,

Let’s talk about your brand.
james@thebrandlodge.co.uk
geoff@thebradnlodge.co.uk

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“Case Studies”.

read now

Read the Johnnie Walker story

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Read the PlayStation story

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