April 17, 2017
HUNTING CONSUMER INSIGHTS, IS NOW A MAIN ATTRACTION AT THE BRAND LODGE
Humanity just isn’t qualified to know its own mind Mining the subconscious for truly actionable insights The creative departments of advertising and marketing agencies have long been sceptical of research. So-called “insights” extrapolated from a given demographic group by traditional research methodology often fall into two groups. Either they follow no particular rhyme…