April 17, 2017

HUNTING CONSUMER INSIGHTS, IS NOW A MAIN ATTRACTION AT THE BRAND LODGE

Humanity just isn’t qualified to know its own mind     Mining the subconscious for truly actionable insights   The creative departments of advertising and marketing agencies have long been sceptical of research. So-called “insights” extrapolated from a given demographic group by traditional research methodology often fall into two groups. Either they follow no particular rhyme…