Tag "digital-strategy"

June 25, 2014

5. One for the writers. It’s all about ‘you’.

Being a bridge between product (not client) and customer should really have been blog one. It’s certainly copywriting 1.01. And the foundation upon which that bridge is built? Why it’s ‘you’ of course’.   Opinion is divided on the sweetest sounding words in the English language. Some say ‘cellar door’. Others, ‘arabesque’. Just to reassure you that it hasn’t gone unnoticed…